Cilt:03 Sayı:01 (2020)

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Evaluation of Mobile Banking Apps in Terms of Usability with Analytical Hierarchy Process
(Ankara Üniversitesi, 2020-06-30) Başar, Mehmet Sinan; Kul, Sinan; Other; Other
Efficiency and satisfaction are three factors that determine the usability of a product or system. To evaluate these factors, it is necessary to separate them into sub-criteria. The availability of the system can also be measured by these sub criteria. In this study, mobile applications of 6 banks in Turkey were evaluated comparatively in terms of usability. In this study, alternatives and criteria were first determined. Then a team of experts evaluated the criteria comparatively and a comparison matrix between factors was obtained. A comparison matrix between factors was calculated to show the importance of all factors. Then, the mobile applications of the banks were compared among themselves, and this process was performed separately for each evaluation factor. As a result of the analysis, banks' mobile applications are ranked according to the score they received in terms of usability. In addition, whether banks are state or private had no effect on the availability of mobile applications.