Samsun ilinde sığır eti pazarlamasının yapısal durumu ve aracı marjları üzerine bir arastırma
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2009
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Sağlık Bilimleri Enstitüsü
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mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none"><span style="font-size: 12.0pt;font-family:"Times New Roman","serif"">Ara<span style="font-size: 12.0pt;font-family:TimesNewRoman;mso-bidi-font-family:TimesNewRoman">stırmada Samsun İli kasaplık sığır ve sığır eti pazarlama yapısı incelenmi<span style="font-size:12.0pt;font-family:TimesNewRoman; mso-bidi-font-family:TimesNewRoman">s <span style="font-size:12.0pt; font-family:"Times New Roman","serif"">ve bu piyasada faaliyet gösteren aracılara ait pazarlama marjları hesap edilmi<span style="font-size:12.0pt; font-family:TimesNewRoman;mso-bidi-font-family:TimesNewRoman">stir. <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none"><span style="font-size: 12.0pt;font-family:"Times New Roman","serif"">Samsun İli kasaplık sığır eti pazarlama zincirinde sayısı 3-6 arasında değişen pazarlama kanalları tespit edilmistir. <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none"><span style="font-size: 12.0pt;font-family:"Times New Roman","serif"">2003-2006 dönemi cari fiyatlarla sı<span style="font-size:12.0pt;font-family:TimesNewRoman;mso-bidi-font-family: TimesNewRoman">ğır eti canlı perakende pazarlama marjı 2003 yılında yüzde 60,85; 2004 yılında yüzde 65,90; 2005 yılında yüzde 52,49 ve 2006 yılında yüzde 70,23 olarak gerçekle<span style="font-size:12.0pt;font-family:TimesNewRoman; mso-bidi-font-family:TimesNewRoman">s<span style="font-size:12.0pt; font-family:"Times New Roman","serif"">mi<span style="font-size:12.0pt; font-family:TimesNewRoman;mso-bidi-font-family:TimesNewRoman">stir. <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none"><span style="font-size: 12.0pt;font-family:"Times New Roman","serif"">Aynı dönemde cari fiyatlarla sığır eti canlı-toptan pazarlama marjı 2003 yılında yüzde 20,63; 2004 yılında yüzde 15,74; 2005 yılında yüzde 8,84 ve 2006 yılında yüzde 2,07 olarak gerçeklesmistir. <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none"><span style="font-size: 12.0pt;font-family:"Times New Roman","serif"">Söz konusu dönemde cari fiyatlarla sı<span style="font-size:12.0pt;font-family:TimesNewRoman; mso-bidi-font-family:TimesNewRoman">ğ<span style="font-size:12.0pt; font-family:"Times New Roman","serif"">ır eti toptan-perakende pazarlama marjı ise 2003 yılında yüzde 33,38; 2004 yılında yüzde 43,14; 2005 yılında yüzde 40,10 ve 2006 yılında yüzde 66,79 olarak hesap edilmi<span style="font-size: 12.0pt;font-family:TimesNewRoman;mso-bidi-font-family:TimesNewRoman">stir. <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none"><span style="font-size: 12.0pt;font-family:"Times New Roman","serif"">2003-2006 yılları arası nihai tüketicinin ödedi<span style="font-size:12.0pt;font-family:TimesNewRoman; mso-bidi-font-family:TimesNewRoman">ğ<span style="font-size:12.0pt; font-family:"Times New Roman","serif"">i perakende satıs fiyatı içinde toptancı kasabın payı azalırken, perakendeci kasabın payı artıs göstermistir. 2003 yılında toptancı kasabın perakende satı<span style="font-size:12.0pt;font-family: TimesNewRoman;mso-bidi-font-family:TimesNewRoman">s fiyatı içindeki payı yüzde 12,84 iken bu oran 2006 yılında yüzde 1,21’e gerilemistir. 2003 yılında perakendeci kasabın perakende satı<span style="font-size:12.0pt; font-family:TimesNewRoman;mso-bidi-font-family:TimesNewRoman">s fiyatı içindeki payı ise yüzde 25,03’den 2006 yılında yüzde 40,04’e yükselmistir. <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none"><span style="font-size: 12.0pt;font-family:"Times New Roman","serif"">Aynı dönemde nihai tüketicinin ödedi<span style="font-size:12.0pt;font-family:TimesNewRoman;mso-bidi-font-family: TimesNewRoman">ği perakende fiyat içinde besiciye giden pay azalmı<span style="font-size: 12.0pt;font-family:TimesNewRoman;mso-bidi-font-family:TimesNewRoman">stır. 2003 yılında perakende fiyatlar içinde besiciye giden pay yüzde 62,13 iken 2006 yılında yüzde 58,75’e dü<span style="font-size:12.0pt;font-family:TimesNewRoman; mso-bidi-font-family:TimesNewRoman">s<span style="font-size:12.0pt; font-family:"Times New Roman","serif"">mü<span style="font-size:12.0pt; font-family:TimesNewRoman;mso-bidi-font-family:TimesNewRoman">stür. <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none"><span style="font-size: 12.0pt;font-family:"Times New Roman","serif"">Ara<span style="font-size: 12.0pt;font-family:TimesNewRoman;mso-bidi-font-family:TimesNewRoman">stırma sonucu söz konusu dönemde kasaplık sı<span style="font-size:12.0pt;font-family: TimesNewRoman;mso-bidi-font-family:TimesNewRoman">ğır eti piyasasında halen aracıların etkin oldu<span style="font-size:12.0pt;font-family: TimesNewRoman;mso-bidi-font-family:TimesNewRoman">ğunu göstermektedir. Yaptıkları hizmet kar<span style="font-size:12.0pt; font-family:TimesNewRoman;mso-bidi-font-family:TimesNewRoman">sılığı toptancı kasabın pazarlama marjı azalırken perakendeci kasabın pazarlama marjı artıs göstermektedir. <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none"><span style="font-size: 12.0pt;font-family:"Times New Roman","serif"">Toptancı ve perakendeci kasabın perakende sı<span style="font-size:12.0pt;font-family:TimesNewRoman; mso-bidi-font-family:TimesNewRoman">ğ<span style="font-size:12.0pt; font-family:"Times New Roman","serif"">ır eti fiyatından aldıkları pay ise perakendeci kasap lehine artı<span style="font-size:12.0pt;font-family:TimesNewRoman; mso-bidi-font-family:TimesNewRoman">s <span style="font-size:12.0pt; font-family:"Times New Roman","serif"">göstermektedir. <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none">Summary <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none"><span style="font-size: 12.0pt;font-family:"Times New Roman","serif"">In this research, beef and veal marketing structure between 2003-2006 is investigated and intermediary margins of the interceders acting at this market are calculated. <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none"><span style="font-size: 12.0pt;font-family:"Times New Roman","serif"">In the Samsun beef marketing chain, 3-6 marketing channels are determined. In 2003-2006 periods, the producer-retailer marketing margins with current price for beef in Samsun Province are found as 60,85% in 2003, 65,90% in 2004, 52,49% in 2005 and 70,23% in 2006. <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none"><span style="font-size: 12.0pt;font-family:"Times New Roman","serif"">For the mentioned period the producer-wholesaler marketing margins with current price for beef are determined as 20,63%; 15,74 %; 8,84%; 2,07% in 2003, 2004, 2005 and 2006, respectively. <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none"><span style="font-size: 12.0pt;font-family:"Times New Roman","serif"">In researched periods, the wholesaler-retailer marketing margins with current price for beef are calculated as 33,38%; 43,14%; 40,10% and 66,79% in 2003, 2004, 2005, 2006, respectively. <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none"><span style="font-size: 12.0pt;font-family:"Times New Roman","serif"">In 2003-2006 periods, while the apportionment of retail saler margins decreased in the retail price the end consumer pays, the wholesaler margins ratio increased. In 2003, wholesaler margin share was 12,84% in the retail price, this ratio regressed to 1,21% in 2006. In 2003, in retail price retailer margin share increased from 25,03% in 2003 to 40,04% in 2006. <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none"><span style="font-size: 12.0pt;font-family:"Times New Roman","serif"">At the same period, breeder share in the retail price which end consumer pays, decreased. This ratio was 62,13% in 2003, but decreased to 58,75% in 2006. <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: normal;mso-layout-grid-align:none;text-autospace:none"><span style="font-size: 12.0pt;font-family:"Times New Roman","serif"">The result of the research indicates that Samsun Province, wholesaler and retailer are still active in the beef market in 2003-2006. The price of services of the marketing margins while wholesaler share is decreased, while the retailer share is increased.
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